1. Introduction
The Aurora Wedding (“we”, “our”, “us”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (theaurorawedding.com) or use our services. We operate in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
2. Information We Collect
We collect information you provide directly:
- Personal details: name, email address, phone number
- Wedding details: wedding date, venue, event type, services required
- Communication preferences and enquiry messages
- Payment information (processed securely via third-party payment providers)
- Photos and videos taken during your wedding (with your consent)
We collect information automatically:
- Browser type, device information, and IP address
- Pages visited, time spent, and referral sources
- Cookies and similar tracking technologies (see Section 7)
3. How We Use Your Information
We use your information to:
- Respond to your enquiries and provide personalised quotes
- Coordinate and deliver wedding photography, videography, makeup, and related services
- Communicate with you about your booking, schedule, and service updates
- Send you promotional offers and updates (with your consent)
- Improve our website, services, and customer experience
- Comply with legal obligations under Singapore law
4. How We Share Your Information
We do not sell your personal data. We may share your information with:
- Our team of photographers, videographers, and makeup artists assigned to your event
- Third-party service partners (e.g., florists, car rental providers) when part of your package
- Email service providers (for booking confirmations and updates)
- Analytics providers (Google Analytics, Facebook) to improve our services
- Legal authorities when required by law
5. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Enquiry data: 3 years from date of enquiry
- Client data: 7 years from date of event (for warranty and legal purposes)
- Photos and videos: indefinitely for portfolio use (with your consent), or deleted upon request
6. Your Rights
Under the PDPA, you have the right to:
- Access your personal data held by us
- Request correction of inaccurate data
- Withdraw consent for marketing communications
- Request deletion of your data (subject to legal retention requirements)
To exercise these rights, contact us at hello@theaurorawedding.com.
7. Cookies and Tracking
Our website uses cookies and similar technologies:
- Essential cookies: for website functionality and security
- Analytics cookies: Google Analytics (G-FVNM4PWGXZ) to understand visitor behaviour
- Advertising cookies: Google Ads (AW-740629032) and Facebook Pixel (287452083416020) for marketing
- Session insights: Microsoft Clarity, to see aggregated heatmaps, scroll depth and anonymised session recordings that help us improve the website. Form inputs and personal details are masked and are never recorded.
- Session cookies: to remember your preferences during a visit
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms, partner services). We are not responsible for the privacy practices of these external sites.
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including encrypted connections (SSL/TLS), secure servers, and access controls. However, no method of transmission over the Internet is 100% secure.
10. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
12. Contact Us
If you have questions about this Privacy Policy or our data practices: